UK’s top-selling vape Elf Bar is stripped from shelves over illegal level of nicotine

The UK’s top-selling vape Elf Bar has been stripped from shelves after tests revealed it contained an illegal level of nicotine. The company behind the product, Dragonfly Vapes, admitted it had inadvertently breached the Nicotine Inhaling Products (Age Restrictions) Regulations 2020.

UK's top-selling vape Elf Bar

Vaping has become increasingly popular in the UK with an estimated 3.6 million adults using e-cigarettes in 2019. With the number of products on the market increasing, regulators have become concerned that some products may contain more nicotine than is legally allowed.

The Elf Bar was found to contain 20mg of nicotine per ml of e-liquid, which is double the legal limit of 10mg. This is a major violation of the regulations and the product was immediately stripped from the shelves.

Dragonfly Vapes admitted it had inadvertently breached the regulations and has since suspended sales of the product. It has also launched an investigation into how it happened and could face a fine if it is found guilty of breaking the law.

UK's top-selling vape Elf Bar

The incident highlights the importance of controlling the level of nicotine in e-cigarettes to ensure all products are safe and legal to use. To help protect consumers, the UK government has introduced the Tobacco and Related Products Regulations 2016 (TRPR). This requires all e-cigarettes to be certified by the Tobacco Products Directive (TPD) and ensures the amount of nicotine in the product meets legal requirements.

Jec Vape TPD

One such product that meets the UK regulations is the Jec Viya 600, which uses 2ml of e-liquid, 20mg of nicotine strength and has TPD certification. It is designed to help people quit smoking and is a legal, safe and affordable option for people looking to switch to vaping.

In conclusion, the Elf Bar incident shows the importance of controlling the level of nicotine in e-cigarettes to ensure all products are safe and legal to use. The UK government has introduced the TRPR to help protect consumers, and products such as the Jec Viya 600 are a legal, safe and affordable option for people looking to switch to vaping.